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Tom Locke, Creative Director of Noughts & Ones
TomCreative Director

Sustainable, eco-friendly and ethical e-commerce brands that are killing it

  • Insights
  • 11 Sep 23

    Conscious consumerism isn't new. I'm sure you've seen the data around consumers seeking sustainable and ethical products from brands that put purpose and planet on par with, if not above, profit backed with stats like; "73% of global consumers are willing to pay more for products that come from sustainable brands" from industry leaders like Nielsen and "More than Half of Consumers Would Pay More for Sustainable Products Designed to Be Reused or Recycled" from Accenture.

    When talking with our clients, we refer to selling via Shopify directly to customers as "DTCC" (direct to conscious consumer) to reinforce the principles that should be adopted in order to connect with today's consumer - principles that are at the core of our Conscious Developmentโ„ข framework - because ultimately, it's the consumer that will play the pivotal role in fostering positive change in the industry.

    To make the right choices for our planet, it's crucial to look beyond the surface as a consumer and offer total transparency as a DTCC brand. Transparency around supply chains, sourcing, production processes and environmental impact certifications should all be just as accessible as the products being sold.

    So, who are the brands that are doing this really well?

    Tropic

    ๐Ÿฐ Responsibly sourced and cruelty-free ingredients
    ๐ŸŒ Certified CarbonNeutral
    ๐ŸŒฑ 100% compostable and recyclable parcels
    ๐Ÿ—‘๏ธ Zero waste to landfill

    by Humankind

    โœจ EU safe ingredient guidelines
    ๐ŸŒ Certified CarbonNeutral
    ๐Ÿ’š Source from ethical producers
    ๐Ÿค Factories pay at least a living wage

    Naked Sprout

    โœ… Certified B Corp (incl. the world's only B Corp certified factory)
    ๐Ÿ’ง Partnership with Just a Drop
    ๐Ÿงฎ Carbon calculator tool
    ๐Ÿฌ Plastic-free packaging

    CRU Kafe

    โ™ป๏ธ 100% recyclable
    ๐Ÿซ˜ Organic products
    ๐Ÿค Fairtrade certified
    ๐Ÿง‘โ€๐ŸŒพ Partnership with The Highland Organic Agriculture Cooperative

    Lucy & Yak

    ๐Ÿ™Œ Dead-stock fabric used (from other brands)
    โœ… OCS and GRS certified
    ๐Ÿง‘โ€๐Ÿซ Supporting girls schools in India
    โ™ป๏ธ Re:Yak marketplace

    The Nue Co.

    โœ… Certified B Corp
    ๐ŸŒˆ Plastic Neutral certified
    ๐Ÿšฐ Partnership with Charity:Water
    ๐Ÿ’š Ethically and sustainably sourced ingredients

    Y.O.U Underwear

    ๐Ÿค Fairtrade certified
    โœ… Certified B Corp
    โœจ Ethical Move pledge
    ๐ŸŒฒ Partnership with Ecologi

    Bite

    โœ… Certified B Corp
    ๐Ÿฐ 100% vegan
    โŒ No single-use plastic packaging
    ๐Ÿค Carbonfound carbon-free partner

    ๐Ÿ’š Reduce your digital carbon footprint with us

    We specialise in developing Shopify websites for planet-friendly businesses that take their environmental commitments seriously by strictly adhering to our own Conscious Developmentโ„ข๏ธ framework and working with a selection of green tools that enable us to code more efficiently. Get in touch with us to find out more about how we can make a meaningful difference together.

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