With over 400 colour-popping products on offer, iStrap fans are never short on choice. But it’s their collaborations with charities – from the National Breast Cancer Foundation to R U OK? Day – that really caught our eye.

After agreeing to work together, we had a relatively straight-forward brief. Build an e-commerce experience as colourful, fun and high-quality as the products.  

Smile while you shop

We designed a bespoke Shopify theme from scratch, defining and evolving their brand identity into something that better reflected their vibrant products. Like their straps, it had to really stand out.

The biggest technical test was how we could accommodate their huge and complex product catalogue without compromising UX.

Our answer: a custom mega menu with strap-specific icons, collated collections and custom filtering.

The lovely little things

Some of the stand-out features and functions we built into iStrap's store;

• Site-wide brand pillar icons
• 'Mega' menu with curated collections & style icons
• Product feature icons
• Overlay product card labels
• Static promo assets on collection pages
• Customised slide-out cart
• Product-specific background colours
• Slide-out colour swatches
• Custom collection filtering
• Personalised product recommendations
• Custom Instagram feed
• Campaign landing pages

The partnership

Since delivering the first project, we’ve been working with iStrap on on or our Growth Partnership plans where we've helped them roll out a sustainability policy, compostable packing and a loyalty programme.