Edmunds Cocktails

Once the design stage was complete, we collaborated with the client to expand on these static designs by developing new customisable theme sections with multiple configurations to allow for greater content flexibility.

By utilising Shopify metafields and the brand new metaobjects feature, we were able to vastly expand on the client’s existing product data, emphasizing the unique qualities of each product, while maintaining simplicity for content management and template customisation.

In the interests of user experience, we were also careful to ensure a good balance between interactive functionality and accessibility, particularly in regard to dropdown navigation and a wide variety of content sliders.

To ensure a consistent experience for all users, we regularly reviewed and reiterated mobile layout and visual style to improve user experience on smaller screens that utilize touch controls. We conducted regular cross-browser and device testing and debugging to ensure that Edmunds' new store continued to look beautiful regardless of the customer's choice of device.

We developed a user-friendly interface with Recharge Payments that enabled customers to create their own personalised boxes by combining different cocktails and allowing customers to choose the size and contents of their boxes.

We also implemented a subscription model for customers to create repeat orders and offered a 10% discount for customers who subscribed to the cocktail boxes.

Additionally, we assisted with the initial setup of preset bundle options for customers who preferred pre-selected cocktail combinations and configured these preset bundles to be available as subscription boxes as well.