We build low impact Shopify stores for e-commerce brands who care about people and planet. 

We believe that profit should never come at the expense of people or planet. As a Certified B Corp™ agency, we're on a mission to make a positive impact by working with like-minded clients and partners to sell more products in the right way

Online stores have real-world impact and we think that matters, so we want to partner with brands who think it matters too.


Our work goes beyond just building e-commerce stores - it’s all about what’s under the hood. It’s our job to ask the right questions at the right time to ensure that the low impact Shopify stores we build have sustainability at their core. 


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We prioritise working with platforms in the Shopify ecosystem that share our values as part of our partner-conscious ethos. 

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On top of the environmental impact of subscriptions, Recharge integrates with EcoCart, Corso, Ecodrive and Stripe Climate.

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Product reviews and Social proof are pivotal for high converting e-commerce stores that also help to minimise the number of returns.

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Klaviyo is the gold standard when it comes to emails for e-commerce brands and they integrate with all of our other main partners.

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Greenspark is the impact partner for our agency and we also offset all projects through our partnership network.

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Carbon Click

Carbon Click facilitates carbon offset solutions for Shopify merchants with a simple in cart widget - they’re also a B Corp!

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As the leading carbon neutral checkout app, EcoCart pioneer positive impact through their global network of offsetting projects.

Improving the impact of e-commerce with our Conscious Development™ framework.

We've crafted a framework based on a set of low impact best practices that guide every aspect of how we work, to help you profit with purpose. This is our single truth and what sets us apart for other Shopify agencies.

"We couldn't be happier with how our new Shopify store turned out - it looks fantastic! We thought Noughts & Ones might be beyond our budget as a startup so we almost didn't approach them, but I'm extremely glad we did!"

Tom Mayes, Co-founder — Edmunds Cocktails

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Want to reduce your impact and boost your online sales?

From new projects to ad-hoc development support, we offer a range of services to help you grow your Shopify store. We'd love to hear from you!