We're not your (stereo)typical Shopify agency...

We firmly believe that lots of small actions lead to a big impact. As your agency partner, you can expect us to ask why (and how) things are done with the planet in mind so you can be confident that your online has the lowest digital footprint possible. Our work goes beyond building e-commerce stores. For us, it’s all about what’s under the hood that matters. Low impact, strategically designed and built stores for brands who care about purpose as well as profit. 

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For us, it’s planet first.


Just like the businesses we work with, we strive to do good for the planet. As well as partnering with Greenspark and Ecologi to minimise our impact on the planet as a business, we also support climate action initiative for individual projects or monthly support plans, empowering our clients to start their own impact journey and grow our planet-conscious network. 

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Tonnes of co2 offset

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Trees planted

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Ocean-bound bottles saved

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Meet the people you partner with.

Tom Locke

Founder / Sales Director

Tom leads the agency, handles new business and heads up our marketing activites.

Matthew Pill

Operations Director

Matt ensures that the agency is operating smoothly across all projects and partnerships.

Sophie Hopkins

Project Manager

Sophie is the main point of contact for our clients and ensures that resources are expertly handled.

Matt Campbell

Lead Designer

Matt leads on the design of the Shopify, Web and Klaviyo projects that bring our clients’ brands to life.

Giulia Loregian

Lead Developer

Giulia leads on the delivery of our Shopify development and is our resident Recharge subscriptions expert.

Laurence Tuck

Front-end developer

Laurence supports with Shopify development and ensures that our "Super-ECO" starter theme is up to date.

Improving the impact of e-commerce with our Conscious Development™ framework.

We've crafted a framework based on a set of low impact best practices that guide every aspect of how we work, to help you profit with purpose. This is our single truth and what sets us apart for other Shopify agencies.

Helping you sell your products in the right way by partnering with like-minded partners that share our values.

Recharge Logo Dark ThemeRecharge Logo Light Theme


On top of the positive environmental impact of product subscriptions, Recharge integrates with all of our other main partners.

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Rebuy Dark ThemeRebuy Light Theme


Rebuy allows us to optimise performance by replacing a number of single-function apps - less apps means lower impact.

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Reviews.io LightReviews.io Dark


Pivotal for informed purchase decisions and reducing returns, Reviews.io are (in our opinion) best-in-class when it comes to product reviews and social proof.

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Greenspark LightGreenspark Dark


As well as being the impact partner for our agency, we also offset all project engagements through our Greenspark network.

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Klaviyo LightKlaviyo Dark


Klaviyo is the gold standard when it comes to emails for e-commerce brands and they integrate with all of our other main partners.

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Ecocart LightEcocart Dark


As the leading carbon neutral checkout app, EcoCart pioneer positive impact through their global network of offsetting projects.

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Want to reduce your impact and boost your online sales?

From new projects to ad-hoc development support, we offer a range of services to help you grow your Shopify store. We'd love to hear from you!