Plant-powered deodorant giving single-use plastic the flick.

Sick of knowing the products we use to stay fresh actually stink for the planet, fussy. developed a simple and natural alternative: a plastic-free, compostable case with all natural and 100% vegan refills.

It’s as beautiful to use as it is to smell.

Following a phenomenal kickstarter campaign, and armed with a wonderful brand from Two Times Elliot, our challenge was to create a subscription-first ecommerce experience that not only championed the fussy. brand, but offered a super-simple customer journey.

On an immersive mission   

For functionality, we designed and build a bespoke Shopify theme that had an immersive subscription builder at its core. This was supported by a customer portal powered by ReCharge Pro using Theme Engine.

The tricky tech bit was structuring the products correctly to ensure order fulfilment across all systems. 

The tricky design bit was creating a truly immersive experience that balanced brand beauty with product sales.  

The lovely little things

Some of the fresh features and functions we baked into the Shopify store;

• Floating, colour-changing product
• Immersive subscription builder flow
• Refill bundle builder
• Subscription customer portal
• Fixed mobile Call To Action
• On-scroll 'stop motion' style images
• Plastic impact calculator

The partnership    

Since delivering the main Shopify project, we’ve been working with fussy on some iterations and data-driven updates to improve the customer experience.