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fussyShopify

Plant-powered deodorant giving single-use plastic the flick.

  • Custom theme design
  • Custom theme development
  • App development

Our challenge was to create a subscription-first ecommerce experience that was natural and impactful – just like the product.

Sick of knowing the products we use to stay fresh actually stink for the planet, fussy. developed a simple and natural alternative: a plastic-free, compostable case with all natural and 100% vegan refills.

It’s as beautiful to use as it is to smell.

Following a phenomenal kickstarter campaign, and armed with a wonderful brand from Two Times Elliot, our challenge was to create a subscription-first ecommerce experience that not only championed the fussy. brand, but offered a super-simple customer journey.

On an immersive mission   

For functionality, we designed and build a bespoke Shopify theme that had an immersive subscription builder at its core. This was supported by a customer portal powered by ReCharge Pro using Theme Engine.

The tricky tech bit was structuring the products correctly to ensure order fulfilment across all systems. 

The tricky design bit was creating a truly immersive experience that balanced brand beauty with product sales.  

The lovely little things

Some of the fresh features and functions we baked into the Shopify store;

  • Floating, colour-changing product
  • Immersive subscription builder flow
  • Refill bundle builder
  • Subscription customer portal
  • Fixed mobile Call To Action
  • On-scroll 'stop motion' style images
  • Plastic impact calculator

The partnership    

Since delivering the main Shopify project, we’ve been working with fussy on some iterations and data-driven updates to improve the customer experience. 

  • 0%

    avg. conversion rate

  • 0%

    more sales

  • 0%

    more revenue

Awards & mentions

MindSparkle site of the day award for fussy by Noughts & Ones
  • fussy
  • Mindsparkle Mag
  • Site of the Day
Awwwarda Honourable Mention for fussy by Noughts & Ones
  • fussy
  • Awwwards
  • Honorable Mention
Awwwards Mobile Excellence award for fussy by Noughts & Ones
  • fussy
  • Awwwards
  • Mobile Excellence
CSSDA Special Kudos award for fussy by Noughts & Ones
  • fussy
  • CSSDA
  • Special Kudos
CSSDA UX Design Award for fussy by Noughts & Ones
  • fussy
  • CSSDA
  • UX Design Award
CSSDA UI Design Award for fussy by Noughts & Ones
  • fussy
  • CSSDA
  • UI Design Award
CSSDA Innovation Design Award for fussy by Noughts & Ones
  • fussy
  • CSSDA
  • Innovation Design Award

Share the love.

Overhead image of super fresh orange slices and cooling ice cubes
  • Custom theme design
  • Custom theme development

PACK'D

  • Custom theme design
  • Custom theme development

OceanSaver

Product shot of Hunter & Gather avocado oil with fresh avocados and red chillies
  • Custom theme design
  • Custom theme development

Hunter & Gather

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