Working closely with their brand partner, we redefined the online presence of Wiper and True by designing and building a custom Shopify store with a subscription-first user experience.
Built on a passion for crafting Beautiful Beer, Wiper and True is an independent, family-run brewery based in Bristol. With quality and sustainability at their core in equal measure, they use premium ingredients and recycle CO2 from fermentation to carbonate their beers. In addition, the brewery features a 159kW solar array that powers much of their electricity, and they repurpose spent grain by delivering it to a local farmer as feed for his livestock.
What we did.
Guided by our Conscious Development™ framework, we compiled a suite of content components that formed the basis for a new custom Shopify theme. With the new designs approved, we set out building the new Shopify store using our “Super-ECO” boilerplate theme to deliver a low-impact, high-performance e-commerce store that perfectly balances products, brand, and purpose.
Key features
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Mix and Match case builder
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Custom age gate landing page
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Automated sustainability counters (CO2 recovery and Solar Usage)
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Custom Event product templates
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Dynamic delivery messaging (“order within XX hours”)
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Native pre-order functionality
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“Beer Club” Subscription via Recharge
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Loyalty program via Influence.io
Results.
Since launching in November 2023, Wiper and True have seen a continuous increase in key stats across their Shopify store. Our component-led approach has given their internal team the flexibility to continuously update content and leverage their Shopify store as a key part of their marketing activities without the need for ongoing content management support — exactly how it should be.
We continue to work with the team at Wiper and True to develop new features and implement growth strategies as part of our Growth & Support services.
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