Amy Moring and Jeff Webster

“Noughts & Ones took the time to understand our business and present creative solutions. We love their collaborative and strategic approach to our ongoing relationship.”

Amy Moring, Co-Founder at Hunter & Gather

Tom Locke

Founder / Sales Director

Tom leads the agency, handles new business and heads up our marketing activites.

Matthew Pill

Operations Director

Matt ensures that the agency is operating smoothly across all projects and partnerships.

Sophie Hopkins

Project Manager

Sophie is the main point of contact for our clients and ensures that resources are expertly handled.

Matt Campbell

Lead Designer

Matt leads on the design of the Shopify, Web and Klaviyo projects that bring our clients’ brands to life.

Giulia Loregian

Lead Developer

Giulia leads on the delivery of our Shopify development and is our resident Recharge subscriptions expert.

Laurence Tuck

Front-end developer

Laurence supports with Shopify development and ensures that our "Super-ECO" starter theme is up to date.

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As one of the first touchpoints of your brand, your Shopify store needs to provide a conversion-focused experience whilst capturing the essence of your brand. We offer customer store design that strikes the perfect balance between selling and brand.  
Our Shopify development is all about bringing your custom store designs to life in the most planet-friendly way possible. We also ensure that tailored content management is built into the native Theme Editor - custom development doesn't have to mean you need a developer to make basic changes.

We're all about the big picture stuff - as your strategic partner, we offer monthly and ad-hoc Shopify support to help you grow your e-commerce business

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We're not your (stereo)typical Shopify agency...

We firmly believe that lots of small actions lead to a big impact. As your agency partner, you can expect us to ask why (and how) things are done with the planet in mind so you can be confident that your online has the lowest digital footprint possible. Our work goes beyond building e-commerce stores. For us, it’s all about what’s under the hood that matters. Low impact, strategically designed and built stores for brands who care about purpose as well as profit. 

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Helping you sell your products in the right way by partnering with like-minded partners that share our values.

We build low impact Shopify stores for e-commerce brands who care about people and planet. 

We believe that profit should never come at the expense of people or planet. As a Certified B Corp™ agency, we're on a mission to make a positive impact by working with like-minded clients and partners to sell more products in the right way

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We’re helping our clients sell their products in the right way thanks to our trademarked framework To do this, We’ve built our own framework - we call it Conscious Development™.

As a bunch of people and planet-conscious creatives, we design and build Shopify stores in the lowest impact way possible, working with planet-friendly tech partners to ensure that you can profit with purpose.

"We couldn't be happier with how our new Shopify store turned out - it looks fantastic! We thought Noughts & Ones might be beyond our budget as a startup so we almost didn't approach them, but I'm extremely glad we did!"

Tom Mayes, Co-founder — Edmunds Cocktails

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Helping Lupe Technology establish themselves as industry leaders in a competitive market.

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"Honestly the smoothest, and most well-executed project I've ever experienced in my professional career!"

Pablo Montero-Cowell, Co-Founder and Director at Lupe Technology

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Want to reduce your impact and boost your online sales?

From new projects to ad-hoc development support, we offer a range of services to help you grow your Shopify store. We'd love to hear from you! 

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Recharge

On top of the environmental impact of subscriptions, Recharge integrates with EcoCart, Corso, Ecodrive and Stripe Climate.

Learn more
Rebuy Dark ThemeRebuy Light Theme

Rebuy

Rebuy allows us to optimise performance by replacing a number of single-function apps - less apps means lower impact.

Learn more

Reviews.io

Product reviews and Social proof are pivotal for high converting e-commerce stores that also help to minimise the number of returns.

Learn more

Greenspark

Greenspark is the impact partner for our agency and we also offset all projects through our partnership network.

Learn more

Klaviyo

Klaviyo is the gold standard when it comes to emails for e-commerce brands and they integrate with all of our other main partners.

Learn more

EcoCart

As the leading carbon neutral checkout app, EcoCart pioneer positive impact through their global network of offsetting projects.

Learn more

Brand Naming and Positioning

 

As a bunch of people and planet-conscious creatives, we design and build Shopify stores in the lowest impact way possible, working with planet-friendly tech partners to ensure that you can profit with purpose.

🤔  WHAT IS BRAND NAMING AND POSITIONING?

 

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🌱   HOW CAN IT HELP GROW MY BUSINESS?

 

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🧠   HOW DO WE DO IT?

 

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Logo Design and Visual Identity

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Brand Archetype Workshops

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Brand Guideline Development

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Responsive Website Design

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20230912 1702

Design Conscious

🧠  150% INCREASE IN ARIA SEMANTICS

 

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👀  ENSURING ALL COLOURS PASS AA ACCESSIBILITY STANDARDS

 

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Using design to minimise environmental impact
Before
50
After
75

Why isn’t the score 100%?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.

20230912 1702

Design Conscious

🧠  150% INCREASE IN ARIA SEMANTICS

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.

 

 

👀  ENSURING ALL COLOURS PASS AA ACCESSIBILITY STANDARDS

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.


Using design to minimise environmental impact
Before
50
After
75

Why isn’t the score 100%?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.

20230912 1702

Design Conscious

🧠  150% INCREASE IN ARIA SEMANTICS

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.

 

 

👀  ENSURING ALL COLOURS PASS AA ACCESSIBILITY STANDARDS

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.


Using design to minimise environmental impact
Before
50
After
75

Why isn’t the score 100%?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.

20230912 1702

Design Conscious

🧠  150% INCREASE IN ARIA SEMANTICS

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.

 

 

👀  ENSURING ALL COLOURS PASS AA ACCESSIBILITY STANDARDS

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.


Using design to minimise environmental impact
Before
50
After
75

Why isn’t the score 100%?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed arid ado eiusmod tempor incididunt ut labore et dolore aliqua.

0%Increased AOV

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0%Churn decrease

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0%Subscriptions

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Tonnes of co2 offset

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Trees planted

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Ocean-bound bottles saved

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