PACK'D are firm believers that frozen is the future. Their perfectly portioned, fresh-frozen fruit and smoothie kits mean that you get exactly what you need when you need it.

Food waste is a serious problem. If food waste was a country, it would be the third largest emitter of greenhouse gases (behind China & USA).

The inspirational folk at PACK'D are champions of the lower carbon footprint of frozen fruit and are on a mission to deliver simple, healthy and perfectly portioned recipes to easily make at home.

Having made it to the frozen aisles of some the UK’s biggest retailers, PACK'D challenged us to design and build a custom Shopify experience that was as clean and simple as their plant-based products.

Better taste. Less waste.

We designed a customised Shopify theme as fresh as their fruit. The centrepiece is a vibrant and engaging "build-a-box" subscription builder, powered by Recharge Pro.

To enable the required subscription mechanics that played nice with their fulfilment parter, we helped devise a point-based backend system, map out the product architecture and build a tailored subscription portal that ensures managing your subscription is a breeze.